With the rising trend of personalized gifts, the demand for personalized photo books in the print business is rising exponentially in recent times. In the era of social media, netizens are inclining towards photo books as it is a classic. But, with the growing demand, there has also been a paradigm shift in the business as the target audience is no longer the millennial generation but the Gen Z or as the world calls them, netizens.
This generation has many different expectations and is driven by social media trends and the latest technological advancements.Thus, as a Photo Book print business, if you wish to attract this audience to your platform, your platform must have all the things that are relatable to this generation
Also, with passing time and evolving customer base, the Photo Book business is not about enabling customers to create a photo album, just like social media platforms, your online photo book maker software must not only provide attractive templates, but it must also facilitate automation and editing that results in photofilters and enhancements.Apart from that, the Photo Album Maker that you have integrated on your platform must also have certain automation capabilities for a seamless and delightful customer experience.
To ensure that you can make the most out of this increasing demand and to help you make your online photo book print platform relatable and preferable for the new customer base, we have shortlisted certain capabilities that your Photo Book software must have:
5 Automation and editing Capabilities that your Photo Book software must have to make your platform relatable and your business profitable:
1. Red-eye removal:
One of the most sought things by customers online is the online red-eye removal services. While this editing capability will help you gain visits on your platforms from potential customers, if the red-eye removal process is manual, the process can be tiring and can lead to customers abandoning the platform and bouncing to the competition. Thus, to ensure that you can get optimum lead conversion from this keyword, make sure that the photo book software that you integrate has automated red-eye removal.
2. Auto background removal:
To make a photo book attractive and personalized, customers not only seek platforms that allow complete customization and editable pre-designed pages and templates, but the photos that they decide to fill must also align with the chosen template.While conventionally customers didn’t mind taking a cursor to the background and removing it, the netizens expect automation in this area as the task is time-consuming and tedious. Thus, your photo book software along with editable templates and page layouts must also have auto background removal capabilities.
3. White background removal:
If you ask for the top 3 things that are essential for an attractive photo album, one of them will be the photos that are filled in the page layout must not look patched and they must feel seamless in the image! Customers no longer look for simple themed pages that have image boxes where they paste images and create a photo book, to create an amazing feel of the photo book; they want photos that are perfect cut-outs without any white background or dirty white. So, not only is this feature essential in your online photo album maker, but it must also be automated for a perfect cut and an attractive photo book.
Watch here: https://www.youtube.com/watch?v=FTpYsUlJ6KQ
4. Auto-fill in Photo Book:
When you have ready-to-use page layouts, ready-to-use templates then why not ready-to-print photo books? Allow customers to auto-fill their edited pictures in the photo book. Also, since the netizens are fond of social media platforms, ensure that the photo maker software that you integrate on your platform must allow customers to download photos directly from the major social media platforms. While the presence of these features might not make much impact on customer decision-making, but the lack of these features can lead to an unsatisfactory user experience.
Watch here: https://www.youtube.com/embed/WzBdZqeYsHw
5. Cropping, editing and Effects:
Apart from the above-mentioned automation techniques, the customers must get essential tools and assistance while they are editing their pictures. For instance, the photo album maker that you’ve integrated must have advanced photo editing capabilities and to make the photo album seamless, it must provide automated alerts when the photos that the customers have selected are below acceptable print quality. Also, customers must be able to control their margins with cut, bleed and safe margin capabilities and they must also have control over the front and back cover settings.
Employ customer-centric approaches or optimum returns:
The goal of all these features is just one- delighted customer experiences. In this competitive online photo book market, customers are the biggest business representative and if you wish to be on top of the minds of your customers and have an impeccable lead conversion ratio, these automation and editing capabilities are essential as it make the personalized photo book making process pleasant and seamless.
