Vaping is one of the most popular but also controversial activities of today’s youth. Currently, statistics show a significant increase in vapers every year. This growth of the industry attracts investors, which, in turn, allows them to attract more professionals for its development. Thus, both the number of scientific studies, the number of technical advances, and the number of marketing plans for the sale of vaping devices are increasing.
Recent changes in the world order (namely: the coronavirus pandemic) have shown the importance of companies’ diverse development. Perhaps the most successful were those who had all the processes set up online far before the coronavirus crisis started. Thus, those who work via the Internet not only stayed afloat but also gained some new customers. Most of the new customers are those who have lost access to their favorite products offline.
Now that we know, the vaping industry has worked online for several years before the coronavirus crisis because of different reasons, including dealing with laws. Therefore, with the introduction of quarantine measures and lockdowns, profits have only increased. Many smokers became vapers because it was easier for them to order the best vape pen for e-liquid (https://vapingdaily.com/best-vape-pens/) online than to go to a cigarette store, putting their family’s and their own health in undue danger.
Along with the increase in online sales, the amount of online advertising has also increased. Unfortunately, the Internet still remains a head-scratcher for many, including the experienced business people, big dawg in marketing, and bigwig of sales. They face several things beyond their field of expertise. Having considerable first-hand experience in their spheres, they lack knowledge about the process on the worldwide web. This is why some questions appear.
Some questions interest everyone without exception: from the average citizen to the vape corporation owner, from a local blogger to an online info resource owner. These questions are as follows: is it possible to advertise a vape pen online? What are the rules of advertising on the Internet, and what determines such an ad’s legality? The answers to these questions will help us figure out how to present the product on the Internet market properly.
Getting through the details of advertising policies might be quite difficult if you are a new kid on the block. We would highlight the main ‘yes’ and ‘no’ of vape pens advertising on major platforms such as Google, Facebook, Twitter, and Instagram.
Google is the greater search engine machine that is used all over the world. There are only a few countries that block access to Google. However, citizens of such countries often use VPN or other technologies to get out of the box.
Facebook is one of the most popular social networking sites, where people can find their far relatives, old friends, or meet new people. In fact, modern design allows us to look for a job, advertise your own goods, and many more.
Twitter is a famous network, as well. It has become a platform that allows declaring a certain position on one or another issue. Many world politicians also use it as an important and effective tool of communication with their audience.
Instagram is the place where the majority of young people are gathered. Previously, it was seen as an entertaining platform for photos and videos only. Nevertheless, with the years passing by, info products get valued on Instagram.
Major Common ‘NOs’:
Google prohibits:
- One can’t advertise tobacco-containing products, so cigarettes or pipe tobacco mentions get banned. It looks like the best vape pen for e-liquid officially can be advertised on the platforms; however, there might be some exceptions because of e juice content. Moreover, there exist another rule for this case, presented below.
- One can’t advertise the products related to tobacco use, such as cigar bars or tobacco filters. Therefore, having the best vape pen for fry tobacco can’t get advertised.
- One can’t advertise any product that stimulates tobacco consumption. This means that your vaping device cannot get advertised because it might make people think of smoking. Neither wax pods, nor e-cigs, nor vape mod can dance around the rules.
Facebook (and Instagram as its subsidiary) prohibits:
- One can’t advertise the sales of any tobacco-related products, including chewing tobacco, vape pens, hookah lounges, or cigars.
- One can’t call people to participate in smoking, or vaping sessions, especially promises of health benefits from ‘the best vape pens’ are a taboo.
! However, one CAN lead an anti-smoking campaign, share special materials on the topic, including visual, textual, or audio supplements. Presentations of rehab programs are also welcomed.
Twitter prohibits:
- One can’t advertise any tobacco products, brands, or accessories, which is kind of a vague statement, though it is clear that vape pens fall within the list of prohibited devices.
Generally, tobacco-related products are deprived of the opportunity of getting advertised on the Internet (and other platforms) because of their health hazards. This is one reason why many modern vapers use other online platforms created for sharing vaping experience and enjoying some vaping events together. On the one hand, this isolates our children from bad associations. On the other hand, it creates distance between different groups of society and makes it more difficult to find common ground.
