If you own a small business, then make sure that your brand projects its visibility to the customers. It is essential for every business to build and spread awareness about their products otherwise your business can never grow. One of the easiest and smartest ways to create visibility and increase traffic on your site is through SEO stands for search engine optimization.
The research has shown that around 70% of the consumers in America do online research about the product they are interested in buying. In order for your brand or product, or services you offer to be visible on Google, you need your website or your blog to be ranking on the first page of Google.
This is where small business SEO comes in to make your business visible to the consumers. In other words, small business SEO is a strategy that helps your website to get more organic traffic, by ranking on top of the search engine results pages (SERPs).
Here we have formulated some effective small business SEOtips for your brand to grow and be known to the consumers:
Keyword research
Focus on the keywords that the consumers will likely be using to search on Google or on any other search engine. Here you need to optimize your website content with the targeted keywords that are used by the consumers to search for the product.
For example, if you are selling T-shirts, then the keywords used by the consumers will be Man’s T Shirts, or Shirts for men according to Google analytics.
You can use tools like Ahref tool, Google Keyword Planner, Moz Keyword explorer. These keyword research tools are easy to use, you just have to type the target keyword in your niche and find out all the related keywords and phrases you can use in your content.
Create a business listing
To get your website rank on the search engine top results and drive traffic to your page, you need to create a business listing on Google My Business Listing. It is an account that ensures when someone is looking for your product or brand on Google they find it. Google My Business Listing also provides information and details about your business such as contact information, location and address.
These listings help you get insight about their customers’ behaviour and preferences. With these insights you gained through listings , you can design your marketing campaigns and make your brand gain more visibility and drive search traffic to your website.
Conduct an SEO audit
Make your small business SEO effective by conducting an SEO audit. It is a strategy that helps you to analyze how your website is performing in terms of its SEO. Conducting SEo audit at regular intervals is the best way to take care of your small business and find out all the minute details such as broken or missed links. Through Seo audits you will have clarity and a better understanding about what needs to be improved to grow your business.
