There are more than 5 billion mobile applications available on the app store where the majority of apps are dedicated to the Google Play Store whereas other parts of the apps are for the Apple App Store.
This shows how mobile apps are becoming the greater and most important part of everyone’s life today. You have a problem, there is already a dedicated application made for it. This shows how the app development industry is flourishing encouraging people to transform their app idea into reality.
Also, the demand for app development makes a leading mobile app development company prepares to create a robust, and competitive mobile application. When we are saying mobile apps, mobile webs are also available for serving the same purpose as applications but in a little different way.
However, if comparing them on the basis of usage, mobile applications top the bar whereas mobile webs are still in the league for serving purposes. There is more number of users who use mobile apps as compared to the mobile web.
As both of them are required to connect with the users, businesses with good funds and resources can still afford to invest in mobile apps and website, however, for small scale businesses, choosing where to invest first is a billion-dollar question!
The choice of mobile apps and websites is entirely dependent on the cost factors, features & functionality, deliverability, usability, audiences, and so on. Also, as per studies, users prefer mobile apps over websites for getting things done.
Giving more weightage to mobile applications over a website, here is an article showcasing why to invest first in mobile applications.
7 reasons to choose mobile apps over website first
Personalization
Mobile apps are made in a manner that can offer tailored experiences to the users on the basis of their interests, location, behavior, and so on. By using the A/B testing tool, businesses can test out the experiences of the customers and then provide them a personalized experience.
Also, apps provide users with the preferences to get started with it and after it, users are given customized content for a better user experience.
App notifications
Through mobile apps, businesses can send users notifications about anything related to the apps, it can be new offers, discounts, new products added, or what the user is missing in the applications. Also, the notification can be about the details of the shopping cart, and so on.
Comes in two ways- push notifications and in-app notifications, users are always be informed about things associated with the applications. In-app notifications are those where the user is given information only when they are using the apps, whereas push notifications can be sent to the users even without opening the app.
Mobile device features
Mobile apps also use mobile device features like camera, GPS, contact list, phone calls, and so on. Using these basic features, users are given an even more enhanced experience when on application.
By using mobile device features, the efforts for working on various parts becomes less. For example- if a user is required to fill the form and attach the picture, instead of clicking the separate picture, the user can access the camera clicked pictures.
The device features shorten the time users can to complete a task that otherwise might take a little more time.
Users spend time on apps
Mobile users spend over 85% of their time on mobile applications and just 14-14% on mobile websites. As users themselves prefers mobile apps over websites, investing time and money in mobile apps first is a good choice.
Brand’s presence
When a user is installing an application, he/she is also installing the presence of the brand. By the download of the application, a business is also visible to their devices and reminds them of the present too.
Also, a user on average, usages a major number of applications on a daily basis, however, even inactive users to the apps are also reminded of the brand’s presence. The app’s icon itself is a mini-advertisement of the brand.
Apps works faster
Well-designed, robust mobile applications work faster and swifter than a website. Apps generally store data on mobile devices, as compared to websites that store data on web browsers.
Apart from that, apps save the preferences of the users too and thus provide them customized solutions and experiences.
Conversion channel
Mobile applications can also work for converting users to customers and then loyal ones! They can be used for the top of the funnel and bottom of the funnel users.
As per the requirements, nature of the application, and the users, it can be used as Tofu or BoFu.
These are some of the top reasons to invest in mobile applications first before getting started with the website app development However, forgetting the desired and expected result, it is great to connect with the leading app development firm. However, for getting the desired and expected result, it is great to connect with the leading app development firm.
Also, once you get connected with the development firm, you will be able to discuss more number of reasons for understanding how apps score more than websites.
