Women Entrepreneurs Are Taking Over Africa’s Fintech Industry


In the world of fintech, women are rising to the top, breaking barriers and shattering stereotypes. In Africa’s fast-growing tech industry, a new generation of female entrepreneurs is emerging as leaders in finance technology. These innovative and determined women are not only making waves but revolutionizing the way Africa does business. With their vision and expertise, they’re taking over the fintech space, creating opportunities for themselves while driving economic growth across the continent. So let’s take a closer look at how these trailblazing women entrepreneurs are shaking up Africa’s financial landscape with their groundbreaking ideas!

Overview of Fintech in Africa

Fintech, or financial technology, is a rapidly growing industry that is revolutionizing the way people access and use financial services. Africa is at the forefront of this growth, with women entrepreneurs leading the charge in developing innovative fintech solutions that are meeting the needs of Africa’s consumers and businesses.

Africa’s fintech sector is expected to reach $2.5 billion by 2020, according to a report by Google and KPMG. This growth is being driven by a number of factors, including the increasing penetration of mobile devices and internet connectivity, the rise of digital commerce, and a growing middle class with more disposable income.

There are numerous fintech startups operating across Africa, offering a wide range of products and services such as mobile payments, peer-to-peer lending, digital banking, and insurance. These companies are not only making it easier for people to access financial services, but also providing much needed competition to traditional banks and other financial institutions.

What sets African fintech apart from other markets is the way in which these companies are using technology to solve real-world problems. For example, many fintech startups are focused on providing financial services to underserved communities such as small businesses and rural farmers who have traditionally been excluded from the formal banking system. Others are using mobile technology to make it easier for people to send money home or pay for goods and services without cash.

As the African fintech sector continues to grow

Rise of Women Entrepreneurs in the Fintech Space

In recent years, there has been a rise of women entrepreneurs in the fintech space. This is a result of a number of factors, including the increasing access to capital and the growing demand for financial services in Africa.

There are now more women-led fintech startups than ever before, and they are making a big impact in the industry. These startups are providing innovative solutions to pressing problems, such as access to credit and financial inclusion.

The rise of women entrepreneurs in fintech is not only good for the industry, but it is also good for Africa as a whole. Women are playing a vital role in driving economic growth and development in the continent.

Challenges Faced by Women in the Fintech Industry

There are a number of unique challenges faced by women in the fintech industry. Firstly, there is a lack of female representation at senior levels within the sector. This can make it difficult for women to progress their careers and gain access to the networks and opportunities that are often necessary for success. Secondly, fintech can be a highly technical and data-driven industry, which can present barriers for women who do not have the same level of experience or qualifications as their male counterparts. Finally, women face additional challenges when it comes to raising capital for their fintech ventures. Studies have shown that investors are more likely to back male-led startups, regardless of the quality of the business proposition. This means that women have to work harder to prove their worth and secure funding on equal terms with men. Despite these challenges, however, there is a growing number of successful women-led fintech businesses in Africa which are making a positive impact on the continent’s economy.

Strategies for Women to Succeed in Fintech

There is no one-size-fits-all answer to the question of how women can succeed in fintech, as success in this industry depends on a variety of factors. However, there are some general strategies that women entrepreneurs can use to increase their chances of success in fintech.

One important strategy is to build a strong team of experts who can advise and support you as you navigate the fintech landscape. This team should include people with experience in both the financial sector and the technology sector, as well as people who understand the unique challenges faced by women entrepreneurs.

Another key strategy is to focus on building relationships with other women in the fintech industry. These relationships can provide valuable networking opportunities, mentorship, and support. Additionally, collaborating with other women in fintech can help increase visibility for your business and improve your chances of success.

Finally, it is important to stay up to date on the latest trends and developments in both the financial sector and the technology sector. This will help you identify new opportunities for your business and ensure that you are using the best possible technology to meet your customers’ needs.

Examples of Successful Women Entrepreneurs in Africa’s Fintech scene

There are many successful women entrepreneurs in Africa’s fintech scene. One such entrepreneur is Wala co-founder and CEO Tricia Martinez. Martinez is a passionate advocate for financial inclusion and has been working to provide affordable financial services to the underbanked and unbanked in Africa for over a decade.

Another successful woman entrepreneur in Africa’s fintech scene is Y Combinator alumna Keshia Ashely Ebong. Ebong is the founder and CEO of Paystack, a leading payments platform in Nigeria that enables businesses to easily accept and process online payments. Paystack was acquired by Stripe in 2020 for $200 million.

Ebong is one of many examples of successful women entrepreneurs in Africa who are making a significant impact in the fintech industry. These women are not only changing the landscape of finance in Africa, but they are also empowering other women to pursue their entrepreneurial dreams.

Resources for Aspiring Women Entrepreneurs in Africa’s Fintech Industry

If you’re an aspiring woman entrepreneur in Africa’s fintech industry, there are a few resources that can help you get started. One is the African Women in FinTech & Inclusion Network (AWFIN), which is a professional network for women working in or interested in Africa’s financial technology sector. They offer resources, networking opportunities, and events to help members grow their businesses.

Another great resource is The Female Founders Fund (FFF), which is a venture capital fund that invests in early-stage companies founded by women. They have a strong focus on investing in women of color and women-led teams in Africa and other emerging markets.

If you’re looking for mentorship and support, the Women Entrepreneurship Platform (WEP) offers resources, training, and networking opportunities for women entrepreneurs across Africa. WEP also has a business incubation program that provides access to funding, workspace, and other resources to help startups grow.


Women entrepreneurs are playing a vital role in Africa’s fintech industry. They are disrupting the traditional financial services sector by launching innovative technologies and creating new opportunities for women to engage in the digital economy. By taking advantage of this trend, African women can gain access to better financial products, more secure investments and increased economic independence—all while helping to shape the future of African finance. In doing so, they bring invaluable insight into what consumers need on the continent and lead by example as successful businesswomen. Their efforts help drive forward economic growth and development throughout Africa’s diverse markets, giving them an important place in both local economies and global trends.

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