When building a business, putting a strong emphasis on human-centered design is the best way to ensure that you’re creating a positive and creative culture within your company. This leads to higher productivity, increased loyalty from your employees, and faster growth. So it’s certainly worth focusing on.

With that in mind, let’s explore the four central principles of human-centered design to help you get started on your journey.

Take a People-First Approach

Skills can be taught, and people can grow in a professional sense. However, if they’re not passionate about what they do, or they don’t fit with the culture you’re trying to build, you’re going to run into problems. The good news is that by focusing on workplace inclusion and diversity and building an environment where everyone is welcomed and valued, you should see the rest fall naturally into place.

Solve the Right Problems

The second principle of human-centered design is to solve the right problems. If you’re having trouble scaling, for example, the problem could be one of many factors, but before you can fix the issue, you need to properly identify it.

Any solution you come up with needs to be tailored. For example, if the issue is with managing paperwork, you’d look at your software and systems, but if you’re having trouble with logistics, engaging the services of a 3PL fulfillment company would serve you better. In other words, you want to start at the end (your ideal position) and work backward from there, identifying key blockages and ways to rectify them along the way.

Celebrate Failure

This one may seem odd, but by turning failures into learning opportunities and celebrating the fact that you now have this knowledge, you can create a positive culture shift within your organization. Things go wrong – it’s just a part of life. However, if you can turn this into a positive experience and attack the issue rather than the person responsible, you’ll find that everything works out in a far better way.

So, the next time something goes wrong, order some premium coffee and tasty treats and have a discussion about how everyone can grow from the failure. This will be infinitely more productive than stressing about the fact that it happened.

We also suggest avoiding highlighting which individuals made the mistakes that caused the issue as this is not only unproductive but can also cause them to feel alienated. They already know who they are, so you can guarantee they’ll be internalizing all the lessons that arise from the productive team discussion.

Practice Creative Confidence

Creative confidence is a principle that means being firm in the knowledge that your ideas are wonderful and you’re going to create big things. This doesn’t just apply on a personal level. If you want your business to excel, you need to foster creative confidence in everyone.

So, the next time your marketing graduate has an idea for your website, call in a creative design studio to bring their vision to life. And if your chef wants to try out a new recipe? Slap it on the specials board and give them credit for having the idea.

When each team member feels valued, and the idea that they can do their job well is reinforced effectively, you end up with far higher performance and productivity while also improving employee satisfaction and wellbeing along the way. In other words, everyone wins.

Employ these four principles of human-centered design while building your business, and you’re sure to have a much more positive experience.