All the sites that we develop for our clients have as a differential the optimization, that is, they are created to be found in the main search engines, but mainly in Google, company of which we are official partners. In addition to the search optimization, we also prioritize the conversion of visitors into leads for your company, because it’s no use a site with visits that does not bring results.

How is optimization done?

Optimization, also known as SEO, is a job that to be complete begins in partnership with the Design team. This is because Google takes into account approximately 400 factors when it comes to setting the search ranking to show it to users, but we can say that there are two broad groups of users that are usability and user experience (UI and UX).

User Experience (UX)

The user experience is not visible. For example, when you are looking for a digital marketing agency such as the website design kansas city on Google, find our site, know a little about our firm and decide to request a quote, or call us. Without much thought, you got an answer about what you were looking for, that is, the user experience, whether positive or negative, is the journey that the user travels through acting.

Experience is essential because it is through it that Google analyzes the behavior of its users. Imagine the following situation: your company and your competitor. I searched for a term on Google and went straight to the first result, which is your competitor’s website, after navigating quickly, returned to the search results and clicked on the second place, which can be your site, and after that, I did not return to the search page anymore.

Google understands that I’ve solved my problem on your website, not the first, so it tests this behavior with other users, and if it’s a default, it puts your site first (remembering that more factors are final ranking); after all if you do not find what you are looking for on Google, it loses its function, and you will start using a concurrent search site, such as Google. Google prioritizes good user experience, which is why it should be treated with care since the site creation phase.

Usability (UI)

Usability deals with the visible things, the positioning of some elements within the layout that facilitate access and navigation, the choice of typography, color, call to actions, form, etc.; all to drive the user to have a good experience and to walk the conversion path that we plan inside the site. Thus, well-defined usability helps in the user experience, and as a consequence helps in its ranking performance, both organic and in sponsored links, which has a different logic of organic search, but with the same premise of providing a good experience for users continue to click.

SEO & the Design

The optimization within the design defines what is planned together with the optimization team to diagram the content, which as they say is king, so that it shows the hierarchies that are necessary within the context and lead the user to a pleasant experience with his site, with each information in its proper place.

What to know when hiring an agency to create your website?

When it comes to creating your website, you should be aware of whether there is, in fact, special attention not only in the aesthetics, but also in the technologies applied for the creation, and especially the attention to the construction of each part. A site well structured according to the rules of the W3C (world body that standardizes the excellent use of the internet), brings results much more than expected.

How to create a results site?

Here at our company, each site goes through at least five professionals. They are areas of service, design, writing, optimization, and development. We have a team focused on our goal of improving the results of our clients, so a good part of our new work comes by indication.

Site Design With WordPress Templates :

WordPress is a content management system (CMS).

A CMS like WordPress is built with the PHP and MySQL programming language for the database, which contains all your data. This data is dynamically displayed on the front end of your site through HTML / CSS and Javascript.

Thus, there are more components created in a WordPress template compared to a simple website template.

That mentioned, let’s take a look at the pros and cons of using WordPress.

Advantages of using WordPress

Easy to upgrade

Thanks to an intuitive user interface, WordPress makes it easy for you to create or update pages on your website.

Professional Templates

There are many of ready-made templates you can use on your website, and most utmost of these templates include a user-friendly interface that allows you to change colors, fonts, layout and more with just a few mouse clicks.