If you want to work as a consultant in Los Angeles, you can support your business in various ways. However, you still need to have key items in place before you begin. If you are just starting out, the information below will help you succeed as a beginning consultant.

Before you put anything in place, you need to define the people you will be consulting. Who is your target audience? What will you offer? To define your audience, you need to determine your areas of specialization. What are your skills, interests, and experience? Once you know your audience, you can start launching your operations.

1. Set Up Your Office

You will need to have a place to work. For example, if you work in L.A., you will need to rent a coworking space in downtown Los Angeles. Doing so is less expensive and provides you with a professional outlet where you can remain mobile but accessible. From this location, you need to develop your presence online. Therefore, you will need to set up a website and domain.

2. Establish a Website, Domain and Hosting

The domain for your website will represent your brand and buying hosting will provide it with a home. For example, if you call your company, Mary Jones Consulting, your domain’s name should be maryjonesconsulting.com. Alternative top-level domain extensions may also be used, such as .co or .org.

When choosing hosting, stick with a VPS host, as doing so will impact your ranking in the SERPs and the speed of your website. While budget hosting providers may offer attractive prices, they will not promote traffic like a premium host.

When you set up a VPS (virtual private server), you are using hardware that operates as several distinct servers. The word, “private” in the term means that the server is reserved for your use alone, making it possible for you to increase your RAM, CPU and data.

As a final step, install WordPress on your website so you can add blog content and attract more visitors.

3. Create a Value Proposition and Set Up Your Marketing Channels

Once you have the proper technologies in place, you can create a value proposition. This information covers what your consulting business does and who you plan to serve. Including past work samples or the testimonies or referrals of previous clients or employers can underscore the skills you already possess We recommend using a Go To Market Strategy Template to clearly and professionally define your Value Proposition and marketing channels.

After you create your value proposition, you can more easily market your business. Doing so will allow you to receive monthly leads – leads that can be obtained through social channels, such as Twitter or Instagram, or via paid ads, such as Google adwords.

Content marketing will give you an edge if you regularly add posts to your blog or guest sites, or conduct webinars and produce podcasts. You can obtain good results by focusing on one channel at a time.

Master using the medium so you can receive a steady stream of leads. If you plan to podcast, you might want to create an interview show, which explains your business and offers insights about certain aspects of consulting.

Just remember, you will not receive immediate results, as things don’t happen overnight. Just stay consistent with using your marketing channel(s) and you will start attracting interest. It may take six months to a year before this begins to happen.

4. Put Operational Systems in Place and Establish a Business Entity

When you work as a consultant, you need to make sure everything is smooth sailing. That is why you need to spend some time organizing your operational systems. An operational system represents a protocol that connects specific tasks – all which are designed to meet a common objective or milestone. This type of set-up is related to a company’s SOP, or standard operating procedure.

For instance, you will need to outline the steps for invoicing clients, developing and analyzing reports, and installing and running software. Remember that the systems you have in place will expand as your consulting business unfolds and takes hold.

Part of establishing the systems that run your business also includes incorporation or setting up a business entity, such as a limited liability company (LLC) or partnership. By creating a legal entity, your business is protected from lawsuits and takes on a more professional appearance.

To set up business practices and create a business entity takes the help from a lawyer or accountant. You should have professionals you can call to remain compliant with respect to your practice and taxation.

Final Thoughts about Consulting

Consultants are used to provide advice in the fields of marketing, management, technology, and healthcare. Review your skills so you can work as a consultant in your line of expertise. Providing the proper guidance and advice in today’s cost-conscious economy is both rewarding and valuable.