A blog is basically is an informational or discussion website published on the Internet. This world-wide-web entity consists of discrete and often informal text entries in diary style.
Blogs can be general or about the specialized field, such as can get general blogs talking about all sorts of news, politics, lifestyle trends, etc. Whereas some blogs are field-specific such as technology, medical, and financial blogs such as https://neuercapital.net/
Financial Blog: An Overview
Whether you are thinking about starting a financial blog of your own, or just looking for ways to identify useful financial blogs in Australia, here is an overview what a financial blog is and what are its features and characteristics.
What is Financial Blog?
A financial blog is an online web-log or an online journal that provides information and news related to the finance industry. It not only comments on the information and news but also provides information such as stock analysis based on both technical and fundamental principles. Most of the financial blogs do provide services free of charge to the general public and readers.
For the most part, these financial blogs practice a more casual style of writing than traditional articles, and the opinions reflected in these financial blogs are mostly personal and according to the perception of the respective writer.
Understanding Financial Blogs
The use of financial blogs in Australia and across the world has become a great and effective tool for financial investors to share their insights and opinions on the latest trends and news in the finance sector. These blogs are not only provided by some of the major financial websites but also published by individual investors.
Since anyone can write a blog these days without any restrictions on the information they use, investors should be careful of what they are reading. Most reputable websites and blogs are reliable such as Neuer Capital in Australia.
However, blogs written by individual writers may be prone to the manipulation of the matter at hand. Unethical investors can use their financial blogs to promote stocks for their own benefits. So if you are an investor, then you must be aware that such blogs do exist and be wary of them.
Things to Look For In a Financial Blog
All readers of financial blogs in Australia should pay keen attention to certain aspects. When reading a financial blog,check the sources of information the blog uses to support their argument pertaining to trading in a particular stock. However, the requirements for citation are somewhat lenient for the blogs than for traditional journalists.
Having said that – a blog’s worth solidifies if they disclose the source of their quantitative data, as it enables the reader to evaluate the level of credibility of the financial blog. The most thorough financial blog will include an explanation detailing how they contextualized the analytical data and will also share the link to the sources of their information. For example, “this information is taken from a study conducted at XYZ Research, which tracked the tech stocks that performed well over the last decade,” etc.
While numerous financial blogs mainly focus on market and stock analysis, some focus on wealth management and financial planning issues. These blogs may more likely be geared towards the end-consumer spectrum, ranging from millennials to retail investors, to high-net-worth investors. Some of the typical financial blog topics include:
- How to establish and continue to maintain strong credit
- How to save for your retirement as you learn to live from paycheck to paycheck
- How to establish your retirement saving plans
- How to invest your money in stocks
- How to succeed in your business
- How to invest in cryptocurrency
- How to open a Bitcoin account etc.
Example of Financial Blogs
Several well respected new financial blogs in Australia, such as Neuer Capital, have blogs publication related to the financial landscape. For example, they cover various topics from cryptocurrency investment and its daily development to news and updates about the traditional world of finance.
Entries in their blog network generally scrutinize a variety of financial instruments, contributors, and stocks while disclosing their personal opinion in the matter. Many other financial blogs in the world, such as the Wall Street Journal and the Financial Times, also follow the same principle.
How to Gauge a New Financial Blog in Australia
We have done some homework and shortlisted eight characteristics, a new financial blog, must-have.
Dynamic
A new financial blog must be dynamic, which means how it relates to a website hosting it. These two are essentially similar, or are there any differences between them? While a website mainly presents information, blogs are intended to engage the reader. Therefore, a website is static, whereas a blog must be dynamic.
The information found on a website is offered in the form of static web pages with evergreen content that probably does not require any updating. Blogs, on the other hand, are like daily diary entries. The information they publish must have a Meta tag and publishing date. Newer entries with regular updates are crucial to running the financial blogs of any kind.
Reverse Order Display for Posts
Unlike how you write a personal diary in a notebook, financial blogs carry entries that must be displayed in reverse chronological order, meaning the newest blog must appear on top. The latest blog entry will automatically push the previous publication down the list until those old entries completely disappear from its landing page.
Financial blogs usually archive older posts on the following pages. You can also find them organized monthly or yearly according to when they were published.
Consistency in Structure
A financial blog has a header with a navigation bar or a menu in order to de-clutter the page and make a clean first impression. It is then followed by the main content area where all the financial news, information, and updates publications are displayed in an orderly fashion by subject or relevance.
Right at the bottom, you will contact pages, relevant links, and privacy policy, etc. A sidebar usually highlights social profiles, calls to actions, and favorite entries.
Content is the Leading Star
Different financial blogs in Australia publish different types of contents and posts, although the majority of them are heavily reliant on the power of the words written. A blog post is generally an opinion piece that depends on the author’s perception and intention. It can be an analysis, news’ post, or an instructional guide. Videos and images generally separate monotonous pieces of information.
A financial blog can also be published as just a chart or a graph with little to no text. It has become a common trend in financial blogs, although it is not rare in this sector. You will find the same practice is other niches such as the travel and fashion industry as well.
Business niche publishes infographics instead of writing a lengthy instructional guide. However, regardless of how it is published, a financial blog’s credibility is defined by the quality of its published content.
Attention-Grabbing Headlines
To name a financial blog headline is an art in itself. There is a whole philosophy behind writing a headline that is compelling and has the ability to silence the noise. It must instantly generate clicks, drive traffic to the financial blog, and entice the reader into reading the full content. Nowhere in the digital domain are titles given so much attention.
Relevance: One Rule for All
Although all financial content should be relevant, this rule applies especiallyto blog posts no matter how they may differ in medium, formats, types, and styles. In order to generate and arouse in the readers or to evoke debate, they must carry originality and uniqueness in their content, delivering what they promise to the reader.
Links and Blogs – A Hand-in-Hand Connection
Link building as a promotional strategy is not only limited to financial blog posts; it is a characteristic that is definitely shared by all quality blogs out there in Australia. Links and blogs go hand-in-hand with each other even when they are not aiming to market each other.
Internal linking between the two ensures intuitive transition and navigation between mutually relevant content and posts. It helps provide an exceptional experience to the reader after all a financial blog post is all about facilitation and flow of knowledge transfer.
Personal Touch is the Foundation
Do you know the word blog is a derivation of a term called “weblog,” which was meant for personal online journals? In the early 2000s, blogs were just mere political online journals to make private opinions and thoughts public. They have evolved ever since the personal touch factor remains a core element of a blog to-date.
Even today, when the topics are universal in nature, a financial blog is considered decent if its interpretation applies uniqueness. A personal touch is an utmost objective that is achieved by adapting to an individualistic writing style. Every financial blog in Australia typically has an “About Me or US” page and a distinct signature mark on its publication page.
