The global sports betting industry is growing rapidly. Many reputed online sports betting providers are now signing famous sports stars and other celebrities as their ambassadors to facilitate this growth further. Parimatch is no different. The global sports betting company recently officially announced a top cricketing name as their brand ambassador. Let’s see who.
What’s the Hype?
The global sports betting giant – Parimatch signed up Dale Willem Steyn, South Africa’s pace bowler, as their new brand ambassador. Steyn said, “I am very excited to partner with a renowned global brand like Parimatch as global brand ambassador.”
Ivan Liashenko, Parimatch Chief Marketing Officer commented, “We are proud that the first cricket representative has also joined the ranks of our ambassadors. This will definitely strengthen our brand for partners in Africa and the United Kingdom. I am confident that even more people will be able to enjoy our entertainment solutions.”
The event marked the bookmaker’s first-ever cricketing association with an 18-month agreement deal with Steyn. The collaboration with the renowned cricketer will take Parimatch to new heights and help expand its betting market in countries like South Africa and the United Kingdom.
Who is Dale Willem Steyn?
Dale Willem Steyn, popularly known as the “Steyn Gun,” is often considered one of the greatest bowlers of all time. The 37-year-old renowned bowler is widely respected. He has nearly 700 international wickets to his name. He made history by taking 439 Test Match wickets, which are the most by a South African cricketer in that format.
The pace bowler has an aggressive presence on the field and delivers balls with a combination of controlled swing and extreme speed, which is quite rare. His fastest delivery reached a speed of 156.7 km/h in the IPL 2010, in the match of Royal Challengers Bangalore and Kolkata Knight Riders.
Steyn is currently playing Pakistan Super League (PSL) 2021 for Quetta Gladiators.
Steyn debuted in cricket with the 2004 Test series in which he managed just eight wickets at 52 in six games against England. He was then dropped.
He wreaked havoc in his ODI international debut in 2005. By 2014, Steyn had named more than 100 wickets for himself.
He further gave a robust performance against India in the 2011 ICC Cricket World Cup, where he was admired for his match-winning 5-55 against India. The bowler also took more than 400 Test wickets at an average of 22.8, thus, making a record.
Indian Premier League (IPL)
Steyn had begun his IPL career in 2008 and played for Royal Challengers Bangalore in IPL 2020. He played three matches for the team last season and took one wicket. He was released by the franchise ahead of IPL 2021 auctions after declaring his unavailability for the IPL 2021.
- South African Cricketer of the Year: 2008
- ICC Test Team of the Decade: 2011–2020
- ICC Test Team of the Year: 2008- 2014 and 2016
- ICC Test Player of the Year: 2008
- ICC ODI Team of the Year: 2011 and 2014
- Wisden Cricketer of the Year: 2014
- Wisden Leading Cricketer: 2013
Parimatch has always been associated with some top sportspersons in the past as well. Its team of brand ambassadors includes legendary boxer Mike Tyson, MMA superstar Conor McGregor, Shevchenko sisters, and UFC fighters Alexey Oleynik and Petr Yan. The betting platform has also collaborated with several sporting organizations such as La Liga and football clubs like Juventus, Leicester City, and Everton.